Privacy policy

Privacy Policy

This Privacy Policy explains how LAYRA™ ("we", "us", or "our") collects, uses, and protects your personal information when you visit www.trylaya.com (the “Site”) or interact with our products and services (the “Services”).

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, the updated version will be posted on this page with a revised “Last Updated” date.

We encourage you to review this page periodically.

2. Information We Collect

We collect several types of information from and about users of our Site and Services.

A. Information You Provide Directly

  • Contact details (name, email address, billing and shipping address, phone number)

  • Order details (products purchased, payment information, delivery instructions)

  • Account information (username, password, login details)

  • Customer service communications

  • Reviews, survey responses, and preferences

B. Information Collected Automatically

When you visit our Site, we may automatically collect:

  • IP address, browser type, device identifiers, and time zone

  • Pages viewed, time spent on pages, referring/exit pages

  • Actions such as clicks, add-to-cart activity, and purchases

This information is collected through cookies, pixels, and similar tracking technologies to improve user experience and marketing performance.

C. Information From Third Parties

We may receive limited information from trusted partners, including:

  • Payment processors (for transaction verification)

  • Shipping and logistics providers (to deliver your order)

  • Advertising and analytics partners (to improve campaign performance and relevance)

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders

  • Manage payments and send confirmations

  • Provide customer support

  • Personalise your shopping experience

  • Improve our website, products, and advertising

  • Send marketing communications (where permitted or with consent)

  • Detect and prevent fraud or security issues

  • Comply with legal obligations

If you are located in the UK or EU, our legal bases for processing may include contract performance, legal compliance, legitimate interests, and consent (where required).

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep your shopping cart active

  • Remember preferences

  • Improve website functionality

  • Personalise recommendations and advertising

You can manage or disable cookies through your browser settings. Please note that some features of the Site may not function properly if cookies are disabled.

If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a valid opt-out request for targeted advertising or data sharing where technically feasible.

5. How We Share Your Information

We share personal information only with trusted service providers who support our operations, including:

  • Payment processors

  • Shipping providers

  • Customer support platforms

  • Advertising platforms (such as Meta and Google)

  • Analytics and website optimisation partners

We may also share information if required by law, to protect our legal rights, or in connection with a business transaction such as a merger or acquisition.

We do not sell or rent your personal information.

6. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before providing personal information.

7. Children’s Privacy

Our products and Services are not intended for children under 16.

We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact info@trylaya.com, and we will promptly delete the information.

8. Data Security

We implement appropriate technical and organisational safeguards to protect your personal information from unauthorised access, disclosure, or misuse.

However, no online transmission is completely secure. You provide information at your own risk.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

When information is no longer required, it is securely deleted or anonymised.

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to certain processing

  • Withdraw consent (where applicable)

  • Request data portability

  • Lodge a complaint with a data protection authority

To exercise your rights, contact info@trylaya.com.
We may verify your identity before responding and will reply within the timeframe required by law.

11. International Data Transfers

If you are located outside the United Kingdom, your data may be transferred to and processed in countries that may not provide the same level of data protection.

Where required, we implement appropriate safeguards, such as Standard Contractual Clauses, to protect your personal information.

12. Marketing Preferences

You may opt out of promotional emails at any time by clicking “Unsubscribe” in our emails or contacting info@trylaya.com.

Please note that transactional communications (such as order confirmations and shipping updates) will still be sent as part of our service.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

LAYRA™
Email: info@trylaya.com
Website: www.trylaya.com